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Just as the world has adopted coordinated alphabet systems, the same should be done with pictorial images. Because no common descriptions exist, we are constantly exposed to different pictographic images representing the same thing. There is, however, a very real need for universality. A coordinated, integrated, pictograph system, with specific descriptions for each image, would be recognized throughout the entire world, regardless of language and culture. This type of system will achieve true internationalism.

PictograficSystems©, which was developed by Paul Arthur and Branimir Zlamalik, contains over 570 pictographs and is possibly the largest resource of coordinated graphic symbols in the world. The research is still ongoing, and, eventually, thousands of pictographic images – representing common actions, services, objects or facilities – will be added.

Wayfinding – PictograficSystems: Nonverbal. Universal. is based on this PictograficSystems©. The book is organized by categories and topics and contains over 1400 full-color illustrations of pictographs and their image content descriptors, as well as a comprehensive index.