copyright © 2002
Hard cover book, 9.25 x 11 inches (235 x 280 mm), 260 pages, with several hundred illustrations. This book brings together expertise on all three of the elements that comprise wayfinding within the context of the built environment:
  • architecture
  • graphics
  • verbal human interaction
In other words, this book is not just about signs; it is about everything one needs to know in order to design settings that will be user-friendly and that will work the way they should – at least as far as the all-important communications aspects are concerned.
  Readers will gain a better understanding of the wayfinding difficulties people have and why they have them; they will also discover what wayfinding is and how the process works through detailed examination of the architectural, graphic, aural, and tactile components involved in wayfinding design.
Wayfinding is, in effect, a prescription for a much-needed design discipline.

The authors have based this book on five major premises: 1 Wayfinding problems are real; they are neither imaginary nor the result of wilful stupidity on the part of the public, as is so often alleged.
2 Users of the built environment (i.e., the public-at-large) do not necessarily constitute a homogeneous group of able-bodied people.
3 Having a graphic designer “do the graphics” for a building after the architect has already designed and constructed it is not what wayfinding is about.
4 These very real problems are soluble and if we cared enough, as a society, to address ourselves to them seriously, we would make a major contribution to the livableness of our cities and our institutions.
5 The statement that “no one ever died from getting lost” is untrue, irrelevant, and wholly unworthy of us.